Situation

A community of medical and general practitioners based in the UK want to provide private medical care outside of the National Health Service using an online portal to facilitate appointments, repeat prescriptions, and provide prospective patients with information on their services.

Solution

The Verso Labs team built out a website. With the assistance of the booking facility, Verso labs provided perverse lab works with a group of doctors to understand their prospective customers. We also wanted to understand and create elite personas to understand better how to reach those customers and how best to provide and engage with those customers online. 

The Diverse Team consisted of a customer experience specialist and a front-end developer. The team created a customer Journey map outlining several journeys and touchpoints that customers could engage with the newly created brand that has been outlined in the wireframes. For each touchpoint, the pages that customers can flow through and ultimately book the services available.

Outcomes

The team delivered the design and build of the website within two weeks sprints, and the entire project lasted just shy of 90 days. Surrey Docs Medical was then able to advertise their online services to local communities but made appointments to their physical offices within a two-mile or two-hour radius.