A leading European Telecommunications company known for delivering cutting edge 4g and 5g services had a project in the works for their digital insights and analytics department. The client wanted to invest heavily in real-time analytics and experimentation tools. They reached out to Verso Labs to design an ID data supply chain based on social business intelligence, which gives analysts the necessary data to create dashboards and other reporting tools. As a result, improvements were made to EE Limited’s customer experience while increasing transparency. A plethora of recommendations was made aimed at the product, digital marketing, and customer services teams.
Tableau Server, Clover ETL, AWS redshift
The client is a European telecommunications company focused on delivering 4g and 5g services. Being a leading technology company within Europe prompted the digital insights and analytics team to invest heavily in real-time analytics and experimentation tools. This significantly improved their customer’s experience and provided transparency and recommendations to product, Digital marketing, and customer service teams.
The client wanted to be at the forefront of initiating a transformation of the ISP and mobile carrier business by adopting a data-driven culture and saw Social Business Intelligence as the way to do so. They reached out to Verso Labs with the premise of designing a system that would allow them to create an ID data supply chain for their company centred around Social BI. The solution uses Tableau Server integrated with AWS, our relational data store, and CloverETL so that analysts can create customized dashboards for different business aspects, and then publish these dashboards with the appropriate visualization tools so that they can be easily used on internal portals, where some elements would be shareable via email.
The setup of this data-driven system increased marketability with teens as they are considered end-users for mobile and internet services. In addition, there were significant improvements to digital customer services departments, marketing departments, and customer insights departments, which were facilitated by BI dashboards created by the implemented system.