Situation

The client is a European telecommunications company focused on delivering 4g and 5g services. Being a leading technology company within Europe prompted the digital insights and analytics team to invest heavily in real-time analytics and experimentation tools. This significantly improved their customer’s experience and provided transparency and recommendations to product, Digital marketing, and customer service teams.

Solution

The client wanted to be at the forefront of initiating a transformation of the ISP and mobile carrier business by adopting a data-driven culture and saw Social Business Intelligence as the way to do so. They reached out to Verso Labs with the premise of designing a system that would allow them to create an ID data supply chain for their company centred around Social BI. The solution uses Tableau Server integrated with AWS, our relational data store, and CloverETL so that analysts can create customized dashboards for different business aspects, and then publish these dashboards with the appropriate visualization tools so that they can be easily used on internal portals, where some elements would be shareable via email. 

Outcome

The setup of this data-driven system increased marketability with teens as they are considered end-users for mobile and internet services. In addition, there were significant improvements to digital customer services departments, marketing departments, and customer insights departments, which were facilitated by BI dashboards created by the implemented system.